It's Official: GM Has No Goat!
So its official. GM is ending production of the GTO. Well, I would agree that they needed to kill this GTO design incarnation, but I don't understant why they are killing the name too. This is yet another bad move by General Motors.
What GM needs to be doing, and Ford needs to be doing to some extent is, instead of killing off models they need to refresh them and remake them. Why destroy all of the money spent on building up a model name just to kill it because you screwed up the design of one year of it?
Ford did the same thing with the Taurus. They killed a name that everyone knew and brought in the five hundred. Where's the Loyalty? None. And the five hundred has and will suffer because of it...and whatever GM brings out to replace the GTO in the Pontiac name plate will suffer as well.
posted by Ray @ 3:54 PM
4 Comments:
This is yet another big GM mistake. Although the current design looks like a Grand Prix with hood scoops, the GTO name is a powerful tool for selling cars. I rarely see GTO's on the street, and that is because of the uncreative design, which looks the same as all other Pontiac cars. Ford produced a lot of buzz with their retro Mustang design, and GM would have been wise to do the same with the GTO.
Exactly. Another mistake. Instead of spending big salaries on these executives with bad executive decisions they should just post their ideas to blogs or the DetroitYes forum and see if they float. Almost always agree with the comments I find here and there.
Before GM stopped making the Aztek, Azteks were outselling the GTO by a 2:1 ratio! IMHO, the GTO was marketed to the wrong people, and was as boring as a Ford Taurus!
The main problem with the GTO was that they took an already out-of-date design (the GTO is basically a Holden Monaro) and branded it with the GTO name.
I think the name stirred up more excitement than the actual vehicle, but Pontiac didn't do it right.
Hopefully, in the near future, we will see the name come back on a vehicle worthy of the GTO name - hey, we all make mistakes - remember the 80's era Mustang?
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